An American Company Doing Amazing Things was started to fill a need in the market place for BI tools for mainstream businesses. The BI tools are mostly for making management of service oriented businesses easier. Our tools will provide metrics, on empirical information typically captured by video. Our tool will distill down observed actions and timing into something management can act upon. With this information presented an easy to digest format, managers can effectively manage their service team. Why is this tool important? Because managers can only manage what you can measure.